Keep Punching! Once in a Decade Opportunity

Monday Security Memo

Intellectual firepower for security professionals

Keep Punching! Once in a Decade Opportunity 

Morning Al,

Since moving back to Florida a year ago, I decided to take up the sport of boxing. I don't formally compete mind you - I am a little too old to be squaring off against younger foes in the ring - but I do enjoy a hard workout in the gym. One of the mottos that I've incorporated from the boxing world into the security consulting world is the phrase, "Keep punching!" While it may sound overly simplistic, these two words are exactly what it took for me to survive my first decade as an entrepreneur.

As any small business owner would agree, you can - and frequently do - take a metaphorical "beating" on a regular basis (i.e., cashflow problems, legal issues, fierce competitors, etc.). There were plenty of days that I felt like Rocky Balboa (in the original movie) when Apollo Creed was using Rocky's head as a punching bag. The only way to survive the turmoil is to keep punching. This meant keeping my chin up and continuing to move forward inch-by-inch. I kept punching through the good times and bad... and proudly have the scars to show for it. Check out my video below to learn how you can benefit from this concept.

Watch My "Keep Punching" Video

So, as you probably know, last week SMI celebrated its 10-Year Anniversary. As a result, I was flooded with kind words and well-wishes from friends, family, clients, former employees, and fans - old and new, alike. It really meant a lot to me to hear so many people - several of whom I hadn't spoken to in years - drop me a quick line of congratulations. As a result, I realized that I wanted to give something back to all of the people who have been so good to me these past ten years. These are the true believers who stood by me when the company was just getting off the ground and we were going head-to-head with so many already established "beltway bandits."

Therefore, I am going to do something that I have never done before at SMI - I am going to have a SALE. For those who know me well, you are probably laughing at the idea of me "slashing prices," like some car dealer. But, I really want to do this. So, for NEXT WEEK ONLY, all of our SMI online training courses are going to be reduced by 50%

From Monday, August 10th through Friday, August 14th, anyone can visit the SMI website and gain access to all of our unique and popular security online training courses at half the normal price. This even includes the combined collection of courses - known as "The Bundle" - which is already marked down 20%.

I probably won't do this again for another ten years (for those willing to hold out until the year 2030). Anyway, this one is for you guys.

Thank you again for all of your support.

Keep punching!

Luke

Looking for a ton of FREE resources to add to your security consulting toolkit?  Check out:

- FREE online video series:  "The Playbook: Daily Operations for Managing a Security Firm" 

- Free SMI White Papers

- Monday Security Memos