- This event has passed.
Building a Million-Dollar Security Consulting Brand
March 31 @ 8:00 am - 5:00 pm EDT$1,495
With thousands of security consultants in the world today, it can be next-to-impossible for start-ups in the industry to differentiate themselves from the competition. For most security consultants, the concept of creating an international brand – one that is both unique and attracts clients – is a foreign concept.
The Building a Million Dollar Security Consulting Brand Workshop is an intensive one-day training program that is practical – not theoretical – and will help you create a powerful 12-month marketing strategy. You will leave the workshop with at least a dozen fresh ideas that you can immediately implement to gain visibility in the industry and generate new prospects. Come prepared to work. There will be a small pre-class assignment, meant to help you come to the event better prepared. There is also the opportunity for follow-on discussions at no extra charge so that you can get expert opinions about your newly created marketing concepts.
LEARNING OBJECTIVES AND OUTCOMES
Students should walk-away from this one-day training with a better grasp of the following learning objectives:
- Identifying your consulting niche
- How to build a dedicated following
- How to gain more visibility from speaking opportunities and interviews
- Designing a website that meets your needs
- Employing social media marketing tactics “for dummies”
- Using proven techniques to build credibility with prospects
- Creating an annual marketing plan that you can stick to
During the course, each student will receive a course manual, as well as marketing calendar.
The curriculum is built around the concept of practical application through lecture, multi-media presentations, case studies and role-playing exercises. A sample of the course content includes, but is certainly not limited to, the following:
- Welcome and Administrative
- Finding Your Niche
- Opportunities to Market Off Your Name and Experience
- Websites and Electronic Campaigns
- Building Your List of Followers
- Social Media Demystified
- Immediately Useful Marketing Tactics
- Designing Your Annual Marketing Strategy
Q: Is the course accredited and recognized?
A: No, this is a workshop and thus does not yet provide continuing education units.
Q: Will I receive some type of certification upon completion of the course?
A: No, as an entrepreneur, the value you will receive from this workshop will be in terms of ROI rather than a certificate to hang on your wall.
Q: What is the dress code?
A: Dress is business casual and jeans are acceptable.
Q: Do I need to bring a computer?
A: It is not necessary, but recommended for note taking.
Q: What do the practical exercise entail?
A: We will perform “hot seat” role-playing scenarios which will simulate being with a client or prospect.
Q: Are meals included?
A: A continental breakfast (pastries, coffee, juices) and a light lunch (sandwiches, sodas, cookies) will be provided. We will take 30-minutes for lunch.
Q: How can I pay for the course?
A: There are three ways to pay for the course: credit card (though this website), check (made out to Security Management International) or by bank wire (call for wiring instructions).