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Building a Million-Dollar Security Consulting Brand

March 31 @ 8:00 am - 5:00 pm EDT



With thousands of security consultants in the world today, it can be next-to-impossible for start-ups in the industry to differentiate themselves from the competition. For most security consultants, the concept of creating an international brand – one that is both unique and attracts clients – is a foreign concept.

The Building a Million Dollar Security Consulting Brand Workshop is an intensive one-day training program that is practical – not theoretical – and will help you create a powerful 12-month marketing strategy. You will leave the workshop with at least a dozen fresh ideas that you can immediately implement to gain visibility in the industry and generate new prospects. Come prepared to work. There will be a small pre-class assignment, meant to help you come to the event better prepared. There is also the opportunity for follow-on discussions at no extra charge so that you can get expert opinions about your newly created marketing concepts.


Students should walk-away from this one-day training with a better grasp of the following learning objectives:

  • Identifying your consulting niche
  • How to build a dedicated following
  • How to gain more visibility from speaking opportunities and interviews
  • Designing a website that meets your needs
  • Employing social media marketing tactics “for dummies”
  • Using proven techniques to build credibility with prospects
  • Creating an annual marketing plan that you can stick to


During the course, each student will receive a course manual, as well as marketing calendar.


The curriculum is built around the concept of practical application through lecture, multi-media presentations, case studies and role-playing exercises. A sample of the course content includes, but is certainly not limited to, the following:

  • Welcome and Administrative
  • Finding Your Niche
  • Opportunities to Market Off Your Name and Experience
  • Websites and Electronic Campaigns
  • Building Your List of Followers
  • Social Media Demystified
  • Immediately Useful Marketing Tactics
  • Designing Your Annual Marketing Strategy


Q: Is the course accredited and recognized?
A: No, this is a workshop and thus does not yet provide continuing education units.

Q: Will I receive some type of certification upon completion of the course?
A: No, as an entrepreneur, the value you will receive from this workshop will be in terms of ROI rather than a certificate to hang on your wall.

Q: What is the dress code?
A: Dress is business casual and jeans are acceptable.

Q: Do I need to bring a computer?
A: It is not necessary, but recommended for note taking.

Q: What do the practical exercise entail?
A: We will perform “hot seat” role-playing scenarios which will simulate being with a client or prospect.

Q: Are meals included?
A: A continental breakfast (pastries, coffee, juices) and a light lunch (sandwiches, sodas, cookies) will be provided. We will take 30-minutes for lunch.

Q: How can I pay for the course?
A: There are three ways to pay for the course: credit card (though this website), check (made out to Security Management International) or by bank wire (call for wiring instructions).


March 31
8:00 am - 5:00 pm
Event Category:




Powel Crosley Estate
8374 N Tamiami Trail
Sarasota, FL 34243 United States
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(941) 722-3244
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